BUSINESSES AROUND THE WORLD CONTINUALLY FACE THE SAME CHALLENGE; IT DOESN’T MATER IF THEY ARE A LARGE INTERNATIONAL CORPORATION OR THE LOCAL TAKEAWAY. EVERY BUSINESS IS FIGHTING TO INCREASE ITS ‘BRAND AWARENESS’ AND ‘CUSTOMER BASE’.
As the global economy becomes more integrated with advances in technology, businesses are more than ever finding themselves competing for ‘Brand Awareness’ and ultimately recognition. This is making it increasingly difficult for companies to stand out from their competitors and acquire new customers within their respective markets. We are all aware of indirect forms of advertising such as TV, radio, billboards, newspapers, magazine adverts etc. However there is a question mark over how cost effective these types of advertising campaigns can be.
Expensive. There are high development costs as well as high costs to have the advert shown on the various platforms.
It’s difficult to monitor and quantify Return On Investment. As individuals we do not spend money without knowing what we will receive in exchange. Unfortunately this is not the case for businesses when they advertise using the above methods. How many people are going to see the advert? How many customers did it generate? What was the cost per customer? These questions cannot be answered so the question always remains…is it worth it? In the average UK city a person is exposed to over 3,000 advertisements a day – meaning that more than ever people are desensitised to indirect adverts. Instead they remain in the background of people’s everyday lives, thus reducing their effectiveness.
We live by the motto “Today’s No’s are Tomorrow’s Yes’s.
There is no guarantee of reaching potential customers. Indirect adverts can easily be missed or ignored. When watching TV a lot of people use the commercial break to take a break themselves – thus ignoring an expensive means of advertising. The same applies to billboards, flicking through magazines or listening to the radio.
For these reasons, businesses are redirecting their advertising budgets into the direct advertising world looking for a better return on their investment.
This influx of extra money into the industry is creating rapid and continued expansion.
Within the industry growth TG Worldwide is taking advantage by working with companies who would rather have their brands, products and services promoted through direct methods.
TG Worldwide specialise in “Human Commercials.” We promote businesses directly using business-to-business and business-to-consumer methods on a face-to-face basis.
Speaking to potential customers directly is effective due to its low up front cost and guaranteed return-on-investment, especially compared to traditional methods of advertising. In order for an individual to make an informed decision regarding their requirements, ‘human commercials’ are used to offer tailored information and therefore specific answers to their questions. This leads to greater brand awareness and long-term customers for the clients. At TG we believe in proactive promotions and sales. We pride ourselves on customer services; every potential customer is left with a great impression of the individual sales representative and the brand we represent.